The definition of implementation evaluation control basically are marketing plans, turned into marketing actions(57), states the digital textbook. HellDorado Vodka's marketing plans will turn into action, first by getting the product out there, letting all the party people that there is a drink out there for them. This will be by advertising in pictures in buses like the ones that make tour for tourist like the ones at the strip, letting them know that it is now being served in their favorite nightclub, or bar. Also advertising in television with sexy, and dangerous commercials, and an attractive radio commercials too. We want to let our people know that this product is especially for them, and the company will try its best to keep them satisfied with the product.
HellDorado Premium Vodka
"Take me to HellDorado"...
Thursday, June 9, 2011
Price
According to the digital textbook, "Even small differences in price can signal product differences" (294).
This is why I decided to price my product in $29.00 dollars, and not $30.00 dollars. The digital textbook also states that "psychological difference can be much greater. For example, some consumers will see the $299.99 as a price in the $200 range rather than the $300 range. The $299.99 will more likely be seen as a bargain price, whereas the $300 price suggests more quality" (294). Some other good vodka brands sell their bottles around $40.00 dollars, making HellDorado Vodka about ten dollars cheaper, but that does not mean it lacks in quality, but since the caffeine allows the drinker to keep drinking, they will buy more of the product, and that way the company wins.
This is why I decided to price my product in $29.00 dollars, and not $30.00 dollars. The digital textbook also states that "psychological difference can be much greater. For example, some consumers will see the $299.99 as a price in the $200 range rather than the $300 range. The $299.99 will more likely be seen as a bargain price, whereas the $300 price suggests more quality" (294). Some other good vodka brands sell their bottles around $40.00 dollars, making HellDorado Vodka about ten dollars cheaper, but that does not mean it lacks in quality, but since the caffeine allows the drinker to keep drinking, they will buy more of the product, and that way the company wins.
Promotion
"Sales promotion objectives vary widely. Sellers may use consumer promotions to urge short-term customer buying or to enhance customer brand involvement"(442). "Objectives for trade promotions include getting retailers to carry new items and more inventory, buy ahead, or promote the company’s products and give them more shelf space" (442). To promote my product, customers will have the option to just buy a single drink at the night club, or they can get the whole bottle; that way the customer spends less money that way instead of every people at a table ordering it one by one in a cup. "Sales promotions are usually used together with advertising, personal selling, direct marketing, or other promotion mix tools" (443). Our goal is to work directly with the nightclub owners, by telling them how much they should charge for the drink, and the whole bottle, and if the customer buys the bottle they will be able to take with them out of the nightclub.
Distribuition
"selective distribution—the use of more than one, but fewer than all, of the intermediaries who are willing to carry a company’s products" (324). The way HellDorado Vodka will be distributed will be selective distribution, but basically any nightclub and selected bars will be able to sell it. HellDorado Vodka will not be an intensive distributer "Stocking the product in as many outlets as possible" (324), the company would not like for every bar to have it mainly because it is probably a bar where not a lot of people attend, and the location of the bar is a factor too, because if it has a good location probably more people will go to have a good time, but if it is kind of in a hidden place, most likely people will go to realase their "pain", or stress, and HellDorado Vodka is not directed towards those kind of people that want feel the alcohol taking over themselves.
Product
The online digital textbook states that "a product mix (or product portfolio) consists of all theproduct lines and items that a particular seller offers for sale"(220). Because this is just a class assignment, there is only one product available: HellDorado Vodka, but if I's have to give it a thought, to make a larger company, and compete with larger companies, I'd come up with fruit flavored bottles, with caffeine too.
HellDorado Vodka is just pure vodka, with caffeine in it, it is strong, but at the same time soothing so it does not burn the person's throat. There is no product mix depth in this "company"."Product mix depth refers to the number of versions offered of each product in the line" (221).
HellDorado Vodka is just pure vodka, with caffeine in it, it is strong, but at the same time soothing so it does not burn the person's throat. There is no product mix depth in this "company"."Product mix depth refers to the number of versions offered of each product in the line" (221).
Week 10 BOC: Les Paul
His first electrified guitar was made by placing the tonearm of a record player into the back of an acoustic guitar.
His customized "Les Paul Gibson" guitars sell retail for up to several thousand dollars, depending on condition and customization.
To this day, he has never learned how to read sheet music.
Lost several bones in his right elbow in an automobile accident. His right arm is permanently mounted in a manner that allows him to play a guitar.
Pioneer of electronic music.
Inventor of the solid body electric guitar, the first multi-track tape recorder, a guitar-driven synthesizer and other electronic devices.
His first solid-body electric guitar was built using a section of a railroad tie as the base. He jokingly referred to it as "the log", and designed two small decorative pieces to place on it to make it look more like an acoustic guitar.
Elected to the Rock and Roll Hall of Fame (under the category Early Influences) in 1988.
Inducted into the Big Band and Jazz Hall of Fame in 1990.
"How High the Moon", a single he recorded with his wife Mary Ford, was the first pop song ever made with multi-track recording.
Once built a home-made record turntable using a Cadillac V8 flywheel and a dental drill motor.
Has four children, Rusty and Gene (with Virginia Webb Paul), one adopted daughter, (with Mary Ford), and a son named Robert (also with Ford).
Inducted into the National Inventors Hall of Fame in 2005 for the solid-body electric guitar.
He was awarded the 2007 National Medal of the Arts for his services to music in Washington D.C.
Lives in New York City.
Mary Ford and Les Paul were awarded a Star on the Hollywood Walk of Fame for Recording at 1541 Vine Street in Hollywood, California.
Inducted into the Grammy Hall of Fame alongside Mary Ford in 1978.
He was inducted into the 2010 New Jersey Hall of Fame for his services to Historical Contributions.
http://goo.gl/doodle/CJN2
His customized "Les Paul Gibson" guitars sell retail for up to several thousand dollars, depending on condition and customization.
To this day, he has never learned how to read sheet music.
Lost several bones in his right elbow in an automobile accident. His right arm is permanently mounted in a manner that allows him to play a guitar.
Pioneer of electronic music.
Inventor of the solid body electric guitar, the first multi-track tape recorder, a guitar-driven synthesizer and other electronic devices.
His first solid-body electric guitar was built using a section of a railroad tie as the base. He jokingly referred to it as "the log", and designed two small decorative pieces to place on it to make it look more like an acoustic guitar.
Elected to the Rock and Roll Hall of Fame (under the category Early Influences) in 1988.
Inducted into the Big Band and Jazz Hall of Fame in 1990.
"How High the Moon", a single he recorded with his wife Mary Ford, was the first pop song ever made with multi-track recording.
Once built a home-made record turntable using a Cadillac V8 flywheel and a dental drill motor.
Has four children, Rusty and Gene (with Virginia Webb Paul), one adopted daughter, (with Mary Ford), and a son named Robert (also with Ford).
Inducted into the National Inventors Hall of Fame in 2005 for the solid-body electric guitar.
He was awarded the 2007 National Medal of the Arts for his services to music in Washington D.C.
Lives in New York City.
Mary Ford and Les Paul were awarded a Star on the Hollywood Walk of Fame for Recording at 1541 Vine Street in Hollywood, California.
Inducted into the Grammy Hall of Fame alongside Mary Ford in 1978.
He was inducted into the 2010 New Jersey Hall of Fame for his services to Historical Contributions.
http://goo.gl/doodle/CJN2
Thursday, June 2, 2011
EOC: Week 9: Creative Content
For my final project creative content i want to photoshop a cool persons photo right next to the attractive red bottle of Diablo Vodka. I will probably make a radio comercial too that is attractive and appeals to the whole bad boy, or bad girl persona.
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