The definition of implementation evaluation control basically are marketing plans, turned into marketing actions(57), states the digital textbook. HellDorado Vodka's marketing plans will turn into action, first by getting the product out there, letting all the party people that there is a drink out there for them. This will be by advertising in pictures in buses like the ones that make tour for tourist like the ones at the strip, letting them know that it is now being served in their favorite nightclub, or bar. Also advertising in television with sexy, and dangerous commercials, and an attractive radio commercials too. We want to let our people know that this product is especially for them, and the company will try its best to keep them satisfied with the product.
HellDorado Premium Vodka
"Take me to HellDorado"...
Showing posts with label Final Project. Show all posts
Showing posts with label Final Project. Show all posts
Thursday, June 9, 2011
Price
According to the digital textbook, "Even small differences in price can signal product differences" (294).
This is why I decided to price my product in $29.00 dollars, and not $30.00 dollars. The digital textbook also states that "psychological difference can be much greater. For example, some consumers will see the $299.99 as a price in the $200 range rather than the $300 range. The $299.99 will more likely be seen as a bargain price, whereas the $300 price suggests more quality" (294). Some other good vodka brands sell their bottles around $40.00 dollars, making HellDorado Vodka about ten dollars cheaper, but that does not mean it lacks in quality, but since the caffeine allows the drinker to keep drinking, they will buy more of the product, and that way the company wins.
This is why I decided to price my product in $29.00 dollars, and not $30.00 dollars. The digital textbook also states that "psychological difference can be much greater. For example, some consumers will see the $299.99 as a price in the $200 range rather than the $300 range. The $299.99 will more likely be seen as a bargain price, whereas the $300 price suggests more quality" (294). Some other good vodka brands sell their bottles around $40.00 dollars, making HellDorado Vodka about ten dollars cheaper, but that does not mean it lacks in quality, but since the caffeine allows the drinker to keep drinking, they will buy more of the product, and that way the company wins.
Promotion
"Sales promotion objectives vary widely. Sellers may use consumer promotions to urge short-term customer buying or to enhance customer brand involvement"(442). "Objectives for trade promotions include getting retailers to carry new items and more inventory, buy ahead, or promote the company’s products and give them more shelf space" (442). To promote my product, customers will have the option to just buy a single drink at the night club, or they can get the whole bottle; that way the customer spends less money that way instead of every people at a table ordering it one by one in a cup. "Sales promotions are usually used together with advertising, personal selling, direct marketing, or other promotion mix tools" (443). Our goal is to work directly with the nightclub owners, by telling them how much they should charge for the drink, and the whole bottle, and if the customer buys the bottle they will be able to take with them out of the nightclub.
Distribuition
"selective distribution—the use of more than one, but fewer than all, of the intermediaries who are willing to carry a company’s products" (324). The way HellDorado Vodka will be distributed will be selective distribution, but basically any nightclub and selected bars will be able to sell it. HellDorado Vodka will not be an intensive distributer "Stocking the product in as many outlets as possible" (324), the company would not like for every bar to have it mainly because it is probably a bar where not a lot of people attend, and the location of the bar is a factor too, because if it has a good location probably more people will go to have a good time, but if it is kind of in a hidden place, most likely people will go to realase their "pain", or stress, and HellDorado Vodka is not directed towards those kind of people that want feel the alcohol taking over themselves.
Product
The online digital textbook states that "a product mix (or product portfolio) consists of all theproduct lines and items that a particular seller offers for sale"(220). Because this is just a class assignment, there is only one product available: HellDorado Vodka, but if I's have to give it a thought, to make a larger company, and compete with larger companies, I'd come up with fruit flavored bottles, with caffeine too.
HellDorado Vodka is just pure vodka, with caffeine in it, it is strong, but at the same time soothing so it does not burn the person's throat. There is no product mix depth in this "company"."Product mix depth refers to the number of versions offered of each product in the line" (221).
HellDorado Vodka is just pure vodka, with caffeine in it, it is strong, but at the same time soothing so it does not burn the person's throat. There is no product mix depth in this "company"."Product mix depth refers to the number of versions offered of each product in the line" (221).
Thursday, May 26, 2011
Target Marketing Stragety
"Every market has segments, but not all ways of segmenting a market are equally useful" (50).
The main marketing stragety for my HellDorado Vodka is going to be for people who attend to nightclubs, and get wild, and not feel stupid because of the alcohol; the caffeine included in the vodka allows the drinker to last longer in the party while not being dominated by the effect of regular vodka has. It will be mainly targeted to big party cities like: Los Angeles, Las Vegas, Orlando, Miami, New York City, and many others.
"After a company has defined market segments, it can enter one or many of these segments. Market targeting involves evaluating each market segment’s attractiveness and selecting one or more segments to enter. A company should target segments in which it can profitably generate the greatest customer value and sustain it over time" (50).
The main marketing stragety for my HellDorado Vodka is going to be for people who attend to nightclubs, and get wild, and not feel stupid because of the alcohol; the caffeine included in the vodka allows the drinker to last longer in the party while not being dominated by the effect of regular vodka has. It will be mainly targeted to big party cities like: Los Angeles, Las Vegas, Orlando, Miami, New York City, and many others.
"After a company has defined market segments, it can enter one or many of these segments. Market targeting involves evaluating each market segment’s attractiveness and selecting one or more segments to enter. A company should target segments in which it can profitably generate the greatest customer value and sustain it over time" (50).
Situation or SWOT Analysis
"An overall evaluation of the company’s strengths (S), weaknesses (W), opportunities (O), and threats (T)" (55).
For my Hell Dorado Vodka product, its strenght will be that it will have a strong flavor, but not to raspy, and since it contains caffeine, the consumer will be feeling alrighit, and will consume more of the product.
My Product's weakness would be that, it would only be availlable in night clubs, and selected bars, and it would not be able for consumers, on stores or liquor stores.
The oportuinities it will have is that beign available only in night clubs, our type of people that the products directed to will be in inside the room, and word will pass from nightclub to nightclub, and more nightclubs will want to purchase HellDorado Vodka.
Threats that the company will have is against the media, since it cointains caffeine the media, and health organizations will critize the product because they might state it is dangerous to the health.
The digital textbook states: "The goal is to match the company’s strengths to attractive opportunities in the environment, while eliminating or overcoming the weaknesses and minimizing the threats"(56). I think that my product does overcome its weaknesses and threats.
The digital textbook states: "The goal is to match the company’s strengths to attractive opportunities in the environment, while eliminating or overcoming the weaknesses and minimizing the threats"(56). I think that my product does overcome its weaknesses and threats.
Objectives
The objectives will be fist of all getting the product out there, letting the party people know that HellDorado Vodka is now serving in their favorite nightclub, and letting them know about our product, and what makes it special, which in this case a strong, but soothing flavor, but gentle to your throat, and that it contains caffeine, so they keep themselves pumped until the next day. The online book says "A specific communication task to be accomplished with a specific target audience during a specific period of time"(386), and this is what i just stated that i would do, letting the party people know that their is a drink made specially for them.
Buisness Mission Statement
"Mission statements should be meaningful and specific yet motivating. They should emphasize the company’s strengths in the marketplace. Too often, mission statements are written for public relations purposes and lack specific, workable guidelines. Says marketing consultant Jack Welch"(40).
HellDorado Premium Vodka, an elegant bottle of 80 proof, 40% alcohol Vodka. Elaborated with refined European grains; it goes through a quadruple destilation process, and a double filtration; making it strong enough, but with out burning your throat, this is achieved by an antique family secret. It is also mixed with a small quantity of pure cafeeine offering you the experience of a Rock Star, wild partier; you will rock n roll all night and party everyday, and never having to be dominated by the effect of alcohol that other drinks provide, or making a fool out of yourself. "Take me to HellDorado".
According to the digital textbook "should be market oriented and defined in terms of satisfying basic customer needs" (40). This business mission statement does satisfy the customer's needs. Those who like to party hard, and all night long, and not being stopped by anyone, even alcohol itself.
HellDorado Premium Vodka, an elegant bottle of 80 proof, 40% alcohol Vodka. Elaborated with refined European grains; it goes through a quadruple destilation process, and a double filtration; making it strong enough, but with out burning your throat, this is achieved by an antique family secret. It is also mixed with a small quantity of pure cafeeine offering you the experience of a Rock Star, wild partier; you will rock n roll all night and party everyday, and never having to be dominated by the effect of alcohol that other drinks provide, or making a fool out of yourself. "Take me to HellDorado".
According to the digital textbook "should be market oriented and defined in terms of satisfying basic customer needs" (40). This business mission statement does satisfy the customer's needs. Those who like to party hard, and all night long, and not being stopped by anyone, even alcohol itself.
Thursday, May 19, 2011
EOC Final Project Pitch
After doing plenty of research, on the different types of vodka, and how they are manufactured, and what is so special about certain vodkas. Since I do not drink vodka, it has been kind of hard for me what would be good for my product to have. So here it goes, my plan is to create a premium vodka with caffeine in it directed mainly to the nightclub people. I plan to call it HellDorado Vodka, it takes the whole conept of being in hell because you have been a "bad boy/girl", by parting all night long, and not feeling dominated by the alcohol with other vodkas, because what makes HellDorado Vodka special, is that it contains a small amount of caffeine, that way you can still continue to party hard until the sun rises up again, it keeps you going and going. Made with refined european grains, and has the touch of a family secret so it contains a strong flavor, but does not hurts your throat. This may sound expensive, right? but it will be around $30.00 dollars, since the person is going to consume the product until the next day, that will make the company the money, and keep the customer happy, by maintaining the bottle at a very good price.
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