EOC Final Project Pitch

After doing plenty of research, on the different types of vodka, and how they are manufactured, and what is so special about certain vodkas. Since I do not drink vodka, it has been kind of hard for me what would be good for my product to have. So here it goes, my plan is to create a premium vodka with caffeine in it directed mainly to the nightclub people. I plan to call it HellDorado Vodka, it takes the whole conept of being in hell because you have been a "bad boy/girl", by parting all night long, and not feeling dominated by the alcohol with other vodkas, because what makes HellDorado Vodka special, is that it contains a small amount of caffeine, that way you can still continue to party hard until the sun rises up again, it keeps you going and going. Made with refined european grains, and has the touch of a family secret so it contains a strong flavor, but does not hurts your throat. This may sound expensive, right? but it will be around $30.00 dollars, since the person is going to consume the product until the next day, that will make the company the money, and keep the customer happy, by maintaining the bottle at a very good price.