Target Marketing Stragety

"Every market has segments, but not all ways of segmenting a market are equally useful" (50).
The main marketing stragety for my HellDorado Vodka is going to be for people who attend to nightclubs, and get wild, and not feel stupid because of the alcohol; the caffeine included in the vodka allows the drinker to last longer in the party while not being dominated by the effect of regular vodka has. It will be mainly targeted to big party cities like: Los Angeles, Las Vegas, Orlando, Miami, New York City, and many others.
"After a company has defined market segments, it can enter one or many of these segments. Market targeting involves evaluating each market segment’s attractiveness and selecting one or more segments to enter. A company should target segments in which it can profitably generate the greatest customer value and sustain it over time" (50).

Situation or SWOT Analysis

"An overall evaluation of the company’s strengths (S), weaknesses (W), opportunities (O), and threats (T)" (55).

For my Hell Dorado Vodka product, its strenght will be that it will have a strong flavor, but not to raspy, and since it contains caffeine, the consumer will be feeling alrighit, and will consume more of the product.

My Product's weakness would be that, it would only be availlable in night clubs, and selected bars, and it would not be able for consumers, on stores or liquor stores.

The oportuinities it will have is that beign available only in night clubs, our type of people that the products directed to will be in inside the room, and word will pass from nightclub to nightclub, and more nightclubs will want to purchase HellDorado Vodka.

Threats that the company will have is against the media, since it cointains caffeine the media, and health organizations will critize the product because they might state it is dangerous to the health.


The digital textbook states: "The goal is to match the company’s strengths to attractive opportunities in the environment, while eliminating or overcoming the weaknesses and minimizing the threats"(56). I think that my product does overcome its weaknesses and threats.

Objectives

The objectives will be fist of all getting the product out there, letting the party people know that HellDorado Vodka is now serving in their favorite nightclub, and letting them know about our product, and what makes it special, which in this case a strong, but soothing flavor, but gentle to your throat, and that it contains caffeine, so they keep themselves pumped until the next day. The online book says "A specific communication task to be accomplished with a specific target audience during a specific period of time"(386), and this is what i just stated that i would do, letting the party people know that their is a drink made specially for them.

Buisness Mission Statement

"Mission statements should be meaningful and specific yet motivating. They should emphasize the company’s strengths in the marketplace. Too often, mission statements are written for public relations purposes and lack specific, workable guidelines. Says marketing consultant Jack Welch"(40). 


HellDorado Premium Vodka, an elegant bottle of 80 proof, 40% alcohol Vodka. Elaborated with refined European grains; it goes through a quadruple destilation process, and a double filtration; making it strong enough, but with out burning your throat, this is achieved by an antique family secret. It is also mixed with a small quantity of pure cafeeine offering you the experience of a Rock Star, wild partier; you will rock n roll all night and party everyday, and never having to be dominated by the effect of alcohol that other drinks provide, or making a fool out of yourself. "Take me to HellDorado".


According to the digital textbook "should be market oriented and defined in terms of satisfying basic customer needs" (40). This business mission statement does satisfy the customer's needs. Those who like to party hard, and all night long, and not being stopped by anyone, even alcohol itself.

EOC Final Project Pitch

After doing plenty of research, on the different types of vodka, and how they are manufactured, and what is so special about certain vodkas. Since I do not drink vodka, it has been kind of hard for me what would be good for my product to have. So here it goes, my plan is to create a premium vodka with caffeine in it directed mainly to the nightclub people. I plan to call it HellDorado Vodka, it takes the whole conept of being in hell because you have been a "bad boy/girl", by parting all night long, and not feeling dominated by the alcohol with other vodkas, because what makes HellDorado Vodka special, is that it contains a small amount of caffeine, that way you can still continue to party hard until the sun rises up again, it keeps you going and going. Made with refined european grains, and has the touch of a family secret so it contains a strong flavor, but does not hurts your throat. This may sound expensive, right? but it will be around $30.00 dollars, since the person is going to consume the product until the next day, that will make the company the money, and keep the customer happy, by maintaining the bottle at a very good price.

Week 6 EOC: Me X 3

I do not usually buy much stuff except for the stuff I really do need. The only times I buy stuff for the pleasure of it, it is because I have some extra cash. The basic stuff I do really need are products like shampoo, deodorant, and other hygiene products, and I always try to buy the ones that I have always been using and liked. For the first product, deodorant; I usually buy the ones that have a fresh scent, I do not like the ones that smell really charged in odor. That is why when I first came familiar with that brand, I did not like it because the ones that I have tried out smelled “funny”, but later on I discovered a fresher one I have been using that one for year now. For skin lotion I always try to buy the one that does work, and make your skin smooth, and not all rough. Like st. ives, or other good brands, it also has to smell good, not eccentric smell like vanilla with aloe vera. For this next product, I have always used the same brand, and never changed it; for shaving cream I always use Gillette, mainly because it has a great scent, and makes the shaving experience much smoother, and your skin less irritating, the ones that had used before that like cheap ones for trips and such, they smell funny and don’t leave your skin the way the Gillette ones do  .

EOC Week 5: Sony Got Hacked

Last month sony and the playstation networked got hacked, and again about a week ago. Now, all of the users personal information was revealed and credit card numbers could have been too. That is why the playstation network has been down, and gamers all over the world are not able to play online. Sony should tell the public not to panic that everything is going to be fine and they are going to fix this problem as soon as possible, and that they will make sure that these types of incidents do not occur ever again. Doing this can help relax the users that have a playstation network account, and personal and credit card information has been revealed. Some others, more devoted sony playstation devoters, are not really worried about revealing their information, they are wondering how much longer they will have to wait so that the playstation network is running up again, because they miss playing online. From a Marketing perspective Sony should apologize for this tragic event, and should give their playstation network users a free game download of their choice, or a playstation gift card y 20 dlls. Sony has to maintain their customers happy so they do not role of to the competition like Xbox live.