"Mission statements should be meaningful and specific yet motivating. They should emphasize the company’s strengths in the marketplace. Too often, mission statements are written for public relations purposes and lack specific, workable guidelines. Says marketing consultant Jack Welch"(40).
HellDorado Premium Vodka, an elegant bottle of 80 proof, 40% alcohol Vodka. Elaborated with refined European grains; it goes through a quadruple destilation process, and a double filtration; making it strong enough, but with out burning your throat, this is achieved by an antique family secret. It is also mixed with a small quantity of pure cafeeine offering you the experience of a Rock Star, wild partier; you will rock n roll all night and party everyday, and never having to be dominated by the effect of alcohol that other drinks provide, or making a fool out of yourself. "Take me to HellDorado".
According to the digital textbook "should be market oriented and defined in terms of satisfying basic customer needs" (40). This business mission statement does satisfy the customer's needs. Those who like to party hard, and all night long, and not being stopped by anyone, even alcohol itself.
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