"Every market has segments, but not all ways of segmenting a market are equally useful" (50).
The main marketing stragety for my HellDorado Vodka is going to be for people who attend to nightclubs, and get wild, and not feel stupid because of the alcohol; the caffeine included in the vodka allows the drinker to last longer in the party while not being dominated by the effect of regular vodka has. It will be mainly targeted to big party cities like: Los Angeles, Las Vegas, Orlando, Miami, New York City, and many others.
"After a company has defined market segments, it can enter one or many of these segments. Market targeting involves evaluating each market segment’s attractiveness and selecting one or more segments to enter. A company should target segments in which it can profitably generate the greatest customer value and sustain it over time" (50).
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