Situation or SWOT Analysis

"An overall evaluation of the company’s strengths (S), weaknesses (W), opportunities (O), and threats (T)" (55).

For my Hell Dorado Vodka product, its strenght will be that it will have a strong flavor, but not to raspy, and since it contains caffeine, the consumer will be feeling alrighit, and will consume more of the product.

My Product's weakness would be that, it would only be availlable in night clubs, and selected bars, and it would not be able for consumers, on stores or liquor stores.

The oportuinities it will have is that beign available only in night clubs, our type of people that the products directed to will be in inside the room, and word will pass from nightclub to nightclub, and more nightclubs will want to purchase HellDorado Vodka.

Threats that the company will have is against the media, since it cointains caffeine the media, and health organizations will critize the product because they might state it is dangerous to the health.


The digital textbook states: "The goal is to match the company’s strengths to attractive opportunities in the environment, while eliminating or overcoming the weaknesses and minimizing the threats"(56). I think that my product does overcome its weaknesses and threats.