Distribuition

"selective distribution—the use of more than one, but fewer than all, of the intermediaries who are willing to carry a company’s products" (324). The way HellDorado Vodka will be distributed will be selective distribution, but basically any nightclub and selected bars will be able to sell it. HellDorado Vodka will not be an intensive distributer "Stocking the product in as many outlets as possible" (324), the company would not like for every bar to have it mainly because it is probably a bar where not a lot of people attend, and the location of the bar is a factor too, because if it has a good location probably more people will go to have a good time, but if it is kind of in a hidden place, most likely people will go to realase their "pain", or stress, and HellDorado Vodka is not directed towards those kind of people that want feel the alcohol taking over themselves.