Promotion

"Sales promotion objectives vary widely. Sellers may use consumer promotions to urge short-term customer buying or to enhance customer brand involvement"(442). "Objectives for trade promotions include getting retailers to carry new items and more inventory, buy ahead, or promote the company’s products and give them more shelf space" (442). To promote my product, customers will have the option to just buy a single drink at the night club, or they can get the whole bottle; that way the customer spends less money that way instead of every people at a table ordering it one by one in a cup. "Sales promotions are usually used together with advertising, personal selling, direct marketing, or other promotion mix tools" (443). Our goal is to work directly with the nightclub owners, by telling them how much they should charge for the drink, and the whole bottle, and if the customer buys the bottle they will be able to take with them out of the nightclub.