The online digital textbook states that "a product mix (or product portfolio) consists of all theproduct lines and items that a particular seller offers for sale"(220). Because this is just a class assignment, there is only one product available: HellDorado Vodka, but if I's have to give it a thought, to make a larger company, and compete with larger companies, I'd come up with fruit flavored bottles, with caffeine too.
HellDorado Vodka is just pure vodka, with caffeine in it, it is strong, but at the same time soothing so it does not burn the person's throat. There is no product mix depth in this "company"."Product mix depth refers to the number of versions offered of each product in the line" (221).
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